Paradise Found: ODEL Unveils 2007 Festive Theme

Welcome to Paradise

The Christmas theme at ODEL is a much awaited event, and the department store does not disappoint with its 2007 theme- "Paradise Found". The theme for this festive season was unveiled on November 15 th. The entire store has been transformed into an exotic garden with bejeweled parrots, stunning peacocks and sequined butterflies.

Adding to the vibrancy of the display, the product range this season will definitely excite the most avid shopper. An entire range of products featuring the "Paradise Found" theme will be available in all departments along with many more new products. Accessories, clothing, food items, exquisite gifts, Christmas d écor and home furnishings are just of the new ranges, which will be available during the season.

Whilst this theme will appeal to everyone, it will be of particular interest to the foreign visitors to Sri Lanka, who hope to take a bit of a local paradise back home with them. ODEL is also targeting to promote its department store to the many foreign visitors will visit the country this season, with an offering of a sensory retail experience filled with local flavour that has been embodied in an iconic and glamorous way.

"Every year our team works for nine months to create a new theme, and adds new lines for the benefit of our valued customers" said the Chief Executive Officer of ODEL Ms. Otara Gunewardena.

She further explained the concept saying, "Every year, what we put together becomes a complete contrast of the previous year's theme. The store has added a gadgets room to the gents section to include all kinds of accessories, and shower gel and baths, while ten fit on rooms have been added to the ladies section".

ODEL has showcased several highly popular themes in the past such as "Red", "Bling", and "Fairytale Unfolds" campaigns. The department store will become the centerpiece of the city's Christmas celebrations

Sunday, November 18, 2007

ODEL Unveils 2007 Festive Theme

Paradise Found

Link

"Paradise Found"

Welcome to Paradise